Location: Bucharest
Job Type: Full Time
Salary: €1,833
If you are a premium coffee lover, passionate about what you do, always put the customer first, and feel comfortable working with a renowned brand, then you have all the attributes needed for success.
We are looking for a colleague to join our Marketing Department as a Brand Manager. This person will join the Nespresso team and will be responsible for developing, implementing, and evaluating promotions, as well as managing the B2C product portfolio for coffee, machines, and accessories.
A Typical Day
- Manage the B2C portfolio of coffee, machines, accessories, and services by coordinating and implementing product launches (quantity forecasting, product text translations, labels, pricing, communication, and promotional strategy).
- Propose and lead the annual promotional strategy – coffee machines, accessories, coffee – for B2C in owned channels and support promotion communication with marketing materials.
- Ensure continuous improvement through pre- and post-evaluations of promotions.
- Coordinate market research and track competitor developments for coffee, machines, accessories, and services to support the local strategy and marketing plan.
- Continuously evaluate, in collaboration with the Data Analyst, Finance, and Sales Departments, the performance of the portfolio across all own sales channels to identify and initiate possible optimizations.
- Use data and reports provided by Nielsen and GFK to analyze consumption trends, customer behavior, and brand performance.
- Identify opportunities for sales and market growth.
- Support the B2C & CRM Manager in making strategic and budgetary decisions.
- Manage and monitor the budget within the sub-department – promotion, communication, and research budget.
How Can You Succeed?
- Minimum 3 years of Brand Management experience, preferably in FMCG or a similar environment.
- Familiarity with market analyses and data analysis tools (e.g., Nielsen, GFK).
- Ability to interpret market data and make strategic recommendations based on analysis.
- Ability to monitor and evaluate product and promotional campaign performance.
- Creative, solution-oriented thinking and adaptability to market changes.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Understanding of brand management principles, including brand development and positioning.
- Advanced project management and coordination skills with cross-functional teams for campaign implementation.
- Advanced English skills.
What We Offer
- A culture that promotes inclusion, diversity, and innovation.
- International work environment.
- Attractive salary package.
- Meal vouchers.
- Performance bonus.
- Christmas and Easter bonus.
- Medical subscription for our employees, their spouses, and children.
- Nespresso coffee machine and capsules monthly.
- Bookster subscription.